ABOUT

Coherent strategy. Flourishing people. Brands that excel.

I am Francesca Danzi. I bring 25 years of international experience across brands and consulting, including senior roles at Burberry, Tory Burch and Deloitte Digital. Today I work with brands, leaders and teams at defining moments, turning what matters into strategy, experiences and leadership that perform.

WHERE I COME FROM

I grew up in Rome and trained as a ballet dancer. While studying, I worked with Yves Saint Laurent Beauty, then joined Chanel. Dance gave me discipline and a standard nobody lowers. Luxury showed me where that standard becomes a business: in the attention paid to a client, a craft, a detail.

My career has taken me across Europe, the United States and global markets, at Burberry, Tory Burch and Deloitte Digital. I have led teams across countries and time zones, in roles where progress depended on influence, trust and shared purpose.

I have worked for leaders who expanded my confidence and helped me flourish, and I have watched ego, fear and control shape what a team could contribute. That is what drew me to coaching, and to the question I still work on: what makes people do exceptional work together?

I work with the whole system, because a team is more than the sum of its people.

THE PATH

Twenty-five years, one thread.

Rome
Ballet and university
Ballet, YSL and a master’s in luxury
A professional diploma in ballet at the Teatro dell’Opera di Roma. A BA in Marketing and Communications from La Sapienza, while working as a beauty advisor at Yves Saint Laurent Beauty. Later, a Master’s in Business for Luxury Goods at IED, Rome, in 2007.
2001 to 2008
Milan and Lugano
Chanel Beauty, then the agency years
Training Manager on Chanel’s global team, across 600 points of sale and 1,500 beauty consultants a year. Then strategist and senior account manager at K4 Communications and CREA International, leading campaigns with budgets above US$1M.
2009 to 2015
Four successive global director roles · London
Burberry
Part of the core team behind its digital transformation. Led Customer One to One, one of the first digital clienteling platforms in luxury, and a 1,500 iPad rollout across 400 stores. Designed the global experience strategy for Burberry Beauty across retail, wholesale and digital, as the business moved in-house.
2015 to 2017
Associate Director · London
Deloitte Digital
Led luxury and premium digital transformation, including the multi-channel transformation of a FTSE 250 design group owning six brands.
2018 to 2020
SVP and first Chief Client Officer · New York
Tory Burch
Reporting to the CEO. Built the customer organisation: 85+ people across customer insight, engagement and loyalty, training and client services. Brought the outsourced contact centre in-house, turning it into a revenue-generating centre of excellence with sales up 30% year on year.
2021 to 2023
VP Brand and Customer · New York
Proximity
Joined a VC-backed retail technology platform ahead of its Series A. Led four functions across 20+ brands in 30+ countries.
Since 2015
Danzi Consulting · London, New York, Rome
Advisory, coaching and teaching
Founded Danzi Consulting to advise luxury and creative brands on client experience design and cultural transformation. Executive coach with The New Standard. Faculty at Sotheby’s Institute of Art and Hult International Business School.

WHAT MATTERS TO ME

Beauty has always been a guiding thread. I find it in craftsmanship and detail, in nature, in art and ideas, and in relationships where people feel seen.

Brands excel when the people, places, cultures and communities they touch flourish. Their vitality grows through the vitality they create around them.

Yoga has given me freedom from perfection. Letting go is part of the work. The discipline of breathing and pausing gives my mind space to be creative, and gives me the power to choose my response.

One expertise, three ways to work.

01

Advisory

STRATEGY AND DELIVERY

Brand, client experience and retail transformation, from the first diagnostic to the team that carries it forward.

Explore Advisory

02

Coaching

EXECUTIVES AND TEAMS

Executive, team and leadership coaching, and business coaching for founders.

Explore Coaching

03

Speaking

STAGE AND CLASSROOM

Keynotes, panels and teaching on leadership, client experience and the future of luxury.

Explore Speaking

ICF PCC

International experience across brands and consulting

1000+

People led as SVP and Chief Client Officer at Tory Burch

Certifications

Hours of coaching, as an ICF Professional Certified Coach

Start with a conversation.

A first conversation to explore your ambitions and how we can work together.

Book a conversation