Millennials are creating a new paradigm for luxury - Danzi
Customer experience and retail transformation consultancy. Helping organisations connecting the dots between Customer Insight, Technology, Retail and Marketing to design remarkable customer experiences that drive loyalty and growth.
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Millennials are creating a new paradigm for luxury

Millennials and Luxury

Millennials are creating a new paradigm for luxury

Millennials “geared to pleasure rather than possessions” (BCG) are creating a new paradigm for luxury that prioritises personal experiences over luxury tradition. Lower income and higher living costs than any other generation mean a shift of priority from the more material statements of success and luxury like owning a property or having the newest car; to acquiring experiences, often infinitely more rewarding and enriching.

Luxury is defined by what you do, not what you own. Brands should become facilitators of luxury moments.