Burberry Runway To Reality - Danzi
Customer experience and retail transformation consultancy. Helping organisations connecting the dots between Customer Insight, Technology, Retail and Marketing to design remarkable customer experiences that drive loyalty and growth.
francesca, danzi, danzi consulting, consulting, digital, design, redesign, brand, value, customer, experience, behaviour, loyalty, management, engagement, strategy, business, growth, change, retail, transformation, personalisation, multi-channel, CX, CEM, training, leadership
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Runway To Reality

  • Runway To Reality
  • Runway To Reality
  • Runway To Reality

Runway To Reality

Burberry made history on 22 September 2009 when the brand streamed live its SS10 fashion show. From the following season, the brand started to host in-store events that had the live-stream at their core, together with the availability for purchase of a selection of clothes and accessories immediately after they hit the runway (Runway to Reality initiative).

Francesca Danzi was part of a multi-functional team that designed the end-to-end Runway to Reality experience. She was in charge of the in-store journey and the global service standards. She was also on the ground around the world, involved in staff training and event coordination.

Services
Customer/Retail Experience Design
Burberry, 2010