Burberry - Global Digital / Physical Personalisation Campaign
Customer experience and retail transformation consultancy. Helping organisations connecting the dots between Customer Insight, Technology, Retail and Marketing to design remarkable customer experiences that drive loyalty and growth.
francesca, danzi, danzi consulting, consulting, digital, design, redesign, brand, value, customer, experience, behaviour, loyalty, management, engagement, strategy, business, growth, change, retail, transformation, personalisation, multi-channel, CX, CEM, training, leadership
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My Burberry Launch

  • My Burberry Launch
  • My Burberry Launch
  • My Burberry Launch
  • My Burberry Launch
  • My Burberry Launch
  • My Burberry Launch

My Burberry Launch

Fragrance Launch with First Global Digital / Physical Personalisation Campaign

Francesca Danzi led the development of a multi-channel retail experience for the launch of My Burberry, Burberry’s iconic feminine fragrance and its biggest launch to date, across 20.000 doors globally. The launch had a global personalisation campaign at its core, which was brought to life in store with bottle engraving services and digital video personalisation. An example of how a simple idea can make the difference when excellently and consistently executed.

Services
Customer Engagement and Loyalty, Customer/Retail Experience Design
Burberry, 2013/2014