Beauty Box - Danzi Cosulting Portfolio
Customer experience and retail transformation consultancy. Helping organisations connecting the dots between Customer Insight, Technology, Retail and Marketing to design remarkable customer experiences that drive loyalty and growth.
francesca, danzi, danzi consulting, consulting, digital, design, redesign, brand, value, customer, experience, behaviour, loyalty, management, engagement, strategy, business, growth, change, retail, transformation, personalisation, multi-channel, CX, CEM, training, leadership
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Beauty Box

  • Beauty Box Portfolio 1
  • Beauty Box Portfolio 2
  • Beauty Box Portfolio 4
  • Beauty Box Portfolio 5
  • Beauty Box Portfolio 6

Beauty Box

Burberry Beauty Flagship Store

Burberry needed to mark its entrance in the beauty arena as a credible player, able to compete with brands like Chanel and Dior. The brand needed a statement store to bring its vision to life. Burberry Beauty Box was the answer, a new retail concept mixing beauty with fashion accessories.

Defined retail experience strategy and service offer, coordinated the launch of the first opening in London Covent Garden, overseeing every aspect of the customer experience, from store design to digital experiences and staff training.

Services
Customer Engagement and Loyalty, Customer/Retail Experience Design
Burberry, 2013/2014